Marketing Research Introduction

About this course

Marketing Research is a skill which can be use by any business or industry like manufacturing, services and even governments. The fundamentals for marketing research remains the same irrespective of where it is used. Marketing research can be used to generate insights which can help businesses improve themselves at any decision making level. This makes it a very handy skill to have if you wish to add value to your career.

Marketing research is ideal tool to solve business problems by converting them into research problems. These research problems are then analysed to derive research plan. Then using defined research methodology and data collection & analysis techniques raw data is process to provide actionable intelligence in the form of suggested solutions to the initial business problem.

This course is your first stepping stone in the awesome world of marketing research. It is designed to prepare a good foundation for you to effectively use marketing research in your career.

This course is designed to provide answers to questions like:

1. What is marketing research?
2. What is the difference between marketing research and market research?
3. What is the need of using marketing research?
4. What are different types (Exploratory, Descriptive and Causal) of Marketing Research?
5. What is secondary research and when it is used?
6. What is primary research and when it is used?
7. How to identify business problems?
8. How to define research problem and research objectives?
9. What is a research plan and how to prepare them?
10. What are tools used while conducting marketing research?

This course is designed to provide you with real life marketing research examples so that you can relate them to your industry and business environment.

This course also includes an actual project which will help us assess your learning from this course and provide you hands on experience in conducting marketing research.

By the end of this course you will be able to:

1. Ask right questions to identify business problem and needs of a marketing research customer.
2. Define research problem and objectives from any given business problem.
3. Suggest what research methodology to be used for a research project.
4. Prepare a professional response to request for proposal (RFP).
5. Respond to questions related to research proposal to your marketing research customers.

Who is this course for

This course is primarily designed to be used by business students, entry-level marketing professionals, corporate employees responsible for co-ordinating with marketing research agencies and entrepreneurs who are looking to acquire and/or improve their marketing research skills. Since marketing research can be effectively used for any industry or geography this course is suitable for people from all over the world and diverse industry backgrounds.

This course will improve career of students and professional who may do marketing research tasks as part of in-house marketing research teams or co-ordinate with external marketing research agencies as part of their jobs as sales managers, business development managers, marketing managers, product managers and entrepreneurs. This course can also be useful for people looking to acquire new skills to move-up in corporate leadership hierarchy.

You will be awarded a completion certificate after completion of this course.

Who is going to teach this course

Ambarish Kumar Verma

Ambarish is the Managing Director of NAVADHI Market Research Pvt Ltd, a knowledge management firm. He likes sharing his experiences in the field of Market Research to those who are passionate and like exploring more about this field.